Coronation Street bosses have reportedly taken new action to drum up cash, following rumours that the ITV show is facing financial difficulties. Soaring TV production costs and a collapse in advertising revenue are said to have put the future of the long-running soap in jeopardy and sparked a number of budget cuts. But it appears that bosses have a new plan up their sleeves to raise some more funds, with reports stating they have applied to trademark the 'Corrie' brand.
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